If they do use pictures of people, they’ve taken them from somewhere else. Many fake followers have just a couple posts (often none at all) and don’t appear to be very active.įake followers usually don’t use pictures of real people in their profile pic or posts. The first and most obvious tactic is to visit the follower’s page. There are several ways to spot fake followers. And those creator will not be able to maintain good brand relationships. Agencies that sell “more followers” or “more likes/comments” are most often creating fake followers to boost an aspiring influencer’s numbers.Įven if the creator has no idea that they’ve paid someone to create fake followers, that creator’s account is still considered dishonest. In some cases, these fake profiles steal personal information from real social media accounts.Įither way, fake followers are not real people. These profiles do not belong to an active user. įake followers are social media accounts that someone (usually an agency) creates for the sole purpose of boosting follower counts. Against the backdrop of what good creators can do, recruiting wanna-be creators with fake followers can cost a brand thousands of dollars per campaign. The end result of partnering with fake influencers is little to no ROI and possibly even a damaged reputation. Fake followers on a brand’s profile could also keep honest creators from wanting to collaborate.
When customers examine a brand’s followers closely and discover that some of them are fake, the brand loses credibility in the eyes of that consumer. ” - A Complete Guide to Spotting Fake Influencers in 2020Īdditionally, agencies that supply fake followers will often have those followers like a brand’s social media page. They may even accept payment, knowing that they won’t be able to meet your campaign goals. “Because fake influencers ‘achieved’ their status disingenuously, they have no problem deceiving you about expectations. In most cases, creators using fake followers deceive brands about their ability to convert consumers during a campaign.
Resorting to fake followers to build one’s brand cannot establish credibility as a creator.Ĭreator dishonesty can have negative consequences for the brands that partner with them.
Creators build their success on a trustworthy reputation. The Impact of Recruiting a Fake Influencer with Fake Followersīy implication, creators using fake followers willingly render themselves to be fake influencers.
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